Alex Christian

TAFF identity

The Oxford University society for theatre technicians and designers, Tabs Are For Flying (better known as TAFF) is an underappreciated but crucial part of the student drama scene. They approached me to refresh their identity in 2018 to reflect the growing professionalism of their work.

Lockup with full wordmark.

An illustration of a fresnel lamp, for use in promotional material.

An introductory leaflet for prospective members.

Refining the previous logo. I changed the typeface to Futura, then redrew it for a tighter kerning and more visual balance. The negative space hints at theatre curtains.